Last week Rwanda has been among other African countries that showcased their products at AFROFEST 2015, an annual cultural and economic exhibition organized by House of Africa, a not for profit organization. House of Africa is a Russian registered NGO whose objective is to serve as a “bridge” between Africa and the Russian Federation in creating and developing exchanges in tourism, education, culture, trade and investment. It took place both on 6and 7th in Moscow and 13rd-14th in Saint Petersburg respectively.
Rwanda, a key player of AFROFEST 2015 both at organization and implementation levels, brought on its stand a wide range of products including coffee, tea, macadamia and several handmade items. The objective was, among others to promote Rwanda in the Russian Federation through exhibition, traditional dance so as to attract Russian investors and tourists to create business ventures in Rwanda, a country whose business climate is one of the most promising worldwide.
Of all showcased products from Rwanda, coffee and tea were most appreciated and exhibitors made sales, especially the Gorilla Coffee and Maraba brands. Mrs Ekaternina Glumiko from Saint Petersburg emailed Embassy staff and said:” I tried several coffee brands but was impressed by your coffee’s aroma and taste”. This is an indication that Russian market would become a Rwandan coffee destination if coffee dealers in Rwanda will take this advantage of discovering Russia as a new market of their product.
Rwanda did not exhibit only products but on the event, the Embassy of Rwanda also showcased Rwanda traditional dance as performed by Inganzo Ngari. This dancing group also performed at the Private Sector Club of Moscow where Ambassador Jeanne d’Arc Mujawamariya was special guest with her team that caused a storm of emotions in Moscow’s business elite. Their show on different stages in and outside Moscow was an opportunity to promote Rwandan culture in this country where most of residents have negative thoughts and views on Africa in general. The presence and performance of “Inganzo Ngari” was an opportunity for the Embassy to make Rwanda known in Russia.
The two days exhibition also involved other African countries that included Uganda, Tanzania, Morocco, South Africa, Ghana, Cameroun, Senegal, Nigeria, Kenya and Benin.
For more video on the AFROFEST, Friends of Rwanda, Inganzo Ngari performance, click here or open the link below